How PointerTop’sCrozTop Boosts B2B Sales?

Business to business or B2B sales involve a particular business selling either products or services to another business. The best example is an electronics manufacturing company selling microchips to a mobile manufacturing company. This kind of sales is a complex process that involves diverse channels as well as decision-makers and high-priced. Moreover, nowadays B2B customers expect a quick response, better customization, flexible product configuration and exceptional shopping experience. There comes the importance of Cloud which gives speed, convenience, and much more personalization. Now, what makes Pointer Top’s CrozTop, the Cloud Agent Platform beneficial in this scenario? Let’s take a look.

·         Effective, Quick Engagement with Customer:-Corporate websites are usually used for marketing their products or services and a sales representative will talk to the leads generated via websites through either face-to-face or phone to make actual conversions. However, CrozTop allows the sales agent to access customer activities on the website and engage with them from the website itself. This will increase responsiveness and timely interaction without the customer.

·         Increased  Productivity for Sales Representative:- As B2B sales representatives can engage with the customers by the time they enter the website with CrozTop and start browsing the products or services, all the concerns can be cleared on the spot and increase the close rates. The representatives can also work on multiple sessions at a time compared to one face-to-face or phone session at a time. Since they are working as live chat agents, accessibility issues are avoided as well. Overall, this will increase the productivity of the sales representative on a higher scale

·         Reduction in Cost of Production:-Since everything is on the cloud, CrozTop eliminates the need for multiple channels and additional systems. Also, agents can work from anywhere which opens the possibility for remote work when needed. This can reduce infrastructure expenses as well. All of these will reduce the cost of production.

·         Improved User Experience:-CrozTop has customization facilities so that it is possible to include many personalized elements that attract customers and boosts B2B sales such as product pages, questionnaires, check out cart and so on.

In short, Pointer Top’s CrozTop is an incredible mechanism to increase effective online lead management and overall sales conversions, especially when it comes to business to business sales model.